8 Simple Rules of Web Design

Posted August 22, 2011 by   in Web Design

Do you remember the TV show 8 Simple Rules with John Ritter? Well, this blog has nothing to do with that show, but it does have a lot to do with the 8 Simple Rules of Developing a Website.

I recently read a post on Chief Marketer titled “Design Your Site to Meet Customers’ Needs”. It’s a quick read and I suggest you read the full blog, but below are the main points. I agree with most of the rules but also feel it fails to identify what we at Springboard Marketing think is the most import rule: Define the Business Objectives of your Website. Without first defining how your website is going to support your business in some capacity, you are operating in the dark. I appreciate the importance of marketing you site, but without setting a stake in the ground you really have no direction. So we feel you first have to start with the defining the business objectives of your website and then define how you are going to market it.

The other point we would suggest different is to define the Key Performance Indicators of your site. What equals success? It has to be more than simply how many visitors, length of stay or pages per visit. Some would argue that this is part of defining the business objectives. I agree with that to some extent but feel it is important enough to be a rule of its own. Perhaps it would replace Denise B. Hearden’s rule #4 as I hope it goes without saying – you need someone qualified to define and design your website.

Kudos to Denise though as this is a good list of 8 Simple Rules…

1. Develop a marketing plan for your Web site.

2. While developing your Web site marketing plan, ask yourself “What is the purpose of my Web site?”

3. Understand the users of your site.

4. Make sure the strategy behind your Web site design comes from someone qualified.

5. Don’t try something new because it looks “cool.”

6. Drive traffic to your site!

7. Is your content fresh, or is it the same material you put up there when your site was first created?

8. Monitor and measure your site.

Denise B. Hearden (denise.hearden@johnsondirect.com) is the e-marketing director of Johnson Direct.

2 thoughts on “8 Simple Rules of Web Design

  1. Interesting since this content doesn’t even meet its own rules. The headline draws me in because it mentions design, then I get into the article and it doesn’t relate to design at all, only development. Design and development are two totally different ballparks of the web, so I’m not sure why they’re being used interchangeably here.

    But it isn’t even ‘fresh’ content – it’s the same 8 points copied, word for word even, from the linked article – just with the details removed.

    The only thing this article really tells me is that Springboard’s most import(sic) rule is to “Define the business objectives of the website.” …Which is really the common-sense first objective of any web project anywhere.

    Disappointing unoriginal article.

    • Web design and development are different but there is more and more overlap – responsive design is a great example of that, along with users experience. Thanks for visiting the site and reading our blog. Although this post may have not been your favorite, I’m quite confident that you will run into a post that you will love!

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About the Author

Chad Myers

Principal

Chad is our expert in all things web. Internet marketing, SEO, and web development are a few of his skills that drive the engine that is Springboard Marketing. In his free time, he enjoys spending time with his family, hunting, and fishing.

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