Billy McAllister

How Browse Abandonment Emails Generated $22,000+ Sales/Month

author: Billy McAllister
posted: March 30, 2017

In Q3-Q4 of 2016, our team was super hyper-focused on capturing more email addresses for one of our favorite clients, Tactical Gear Heads, using various tactics; giveaway/contest pop-ups, exit-intent pop-ups, abandoned carts, gated content, etc. After that, the ecommerce marketing team sat down and mapped [...]

Humanizing the eCommerce Shopper’s Experience

author: Billy McAllister
posted: March 20, 2017

It’s quite obvious that shopping online is becoming more and more popular for consumers. With the growth of Amazon and competitors like Jet.com, Walmart.com, WayFair.com and Target.com adding resources to their online sales department(s), the competition is, quite literally, increasing by the hour. While the [...]

4 Important Ecommerce Digital Marketing KPIs

author: Billy McAllister
posted: December 1, 2015

Ecommerce digital marketing looks and functions very differently than a B2B lead generation website. While some of the metrics to track are similar, an ecommerce store owner has to take into account and evaluate every piece of content, product, product description and certainly category descriptions. When [...]

SEO vs. Optimizing Your Web Presence

author: Billy McAllister
posted: October 28, 2015

So you “only want SEO,” huh? That’s interesting considering you want your website business to rank in a competitive market, but you’re only willing to try a single tactic. Choosing to only address SEO is like needing a new car, going to the dealership and leaving [...]