

Humanizing the eCommerce Shopper’s Experience
author: Billy McAllister
posted: March 20, 2017
It’s quite obvious that shopping online is becoming more and more popular for consumers. With the growth of Amazon and competitors like Jet.com, Walmart.com, WayFair.com and Target.com adding resources to their online sales department(s), the competition is, quite literally, increasing by the hour. While the [...]

4 Important Ecommerce Digital Marketing KPIs
author: Billy McAllister
posted: December 1, 2015
Ecommerce digital marketing looks and functions very differently than a B2B lead generation website. While some of the metrics to track are similar, an ecommerce store owner has to take into account and evaluate every piece of content, product, product description and certainly category descriptions. When [...]

SEO vs. Optimizing Your Web Presence
author: Billy McAllister
posted: October 28, 2015
So you “only want SEO,” huh? That’s interesting considering you want your website business to rank in a competitive market, but you’re only willing to try a single tactic. Choosing to only address SEO is like needing a new car, going to the dealership and leaving [...]
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