Ecommerce Ecosystem Featured Image

Ecommerce Ecosystem

From back office operations all the way to post purchase communications, the ecommerce website ecosystem is complex. Because of the complexity, we have mapped out a workflow to help visualize when and how systems integrate. This infographic of the Ecommerce ecosystem shows the lifecycle of inventory, order, fulfillment, [...]

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Adwords Tips for the Beginner and Experienced Marketer Featured Image

Adwords Tips for the Beginner and Experienced Marketer

I’m a really big fan of paid search. Some of it, of course, is because it is my job and what I do every day. Also because trying to influence buyers and trying to understand why they did what they did and when they did [...]

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Increasing Revenue Utilizing Abandoned Cart Emails Featured Image

Increasing Revenue Utilizing Abandoned Cart Emails

Maybe you’re new to eCommerce. Maybe you’ve been in the game for awhile. Either way, one of the major initiatives that your online retail store should…no, NEEDS to undertake is increasing revenue utilizing Abandoned Cart Emails. The Baymard Institute, a company focused on e-commerce usability and [...]

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Google Announced Major Updates at Google Performance Summit Featured Image

Google Announced Major Updates at Google Performance Summit

As many of you already know, Google announced major updates for their advertising partners who use Google AdWords at their Google Performance Summit last month. There were a few hopes and dreams from this marketer in particular and Google most certainly DID NOT disappoint. It [...]

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Authors

Chad Myers

Chad Myers

President

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Elizabeth Heil

Elizabeth Heil

VP of Operations

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Aubrey Aynes

Aubrey Aynes

Front End Developer / Web Designer

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Jessica Kegerreis

Jessica Kegerreis

Creative Director

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Billy McAllister

Billy McAllister

Digital Marketing Director - Online Retail Owner

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Jackie Myers

Jackie Myers

Digital Marketing Director - Online Retail Owner

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Ryan Ours

Ryan Ours

Ecommerce Integrations Specialist

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Katy Schrage

Katy Schrage

Digital Marketing Manager

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Allison Steele

Allison Steele

Art Director

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Matt Wright

Matt Wright

Customer Service Manager