3 Reasons B2B Digital Marketing Differs from B2C Featured Image

3 Reasons B2B Digital Marketing Differs from B2C

Marketing to a consumer versus marketing to a business has a few key differences. Generally, B2B focuses on brand awareness and education versus B2C which focuses on lead generation and audience engagement. Therefore, when putting together your digital marketing plan for 2016, consider these top [...]

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4 Ways Advertising Will Breathe New Life into Your Current Lead Generation Featured Image

4 Ways Advertising Will Breathe New Life into Your Current Lead Generation

This year eMarketer approximates digital ad spend will increase 16.7%, accumulating to $140.15 billion which for the first time exceeds 25% of all ad spending. How is your business handling this transition? How much does your business make with paid advertising on channels such as Facebook, Google, [...]

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Understanding and Influencing Consumer Behavior Featured Image

Understanding and Influencing Consumer Behavior

Integrating a public relations campaign with a marketing engagement improves the effectiveness of a brands overall marketing plan. By integrating PR, brands are able to strategically communicate with groups of people who influence the purchase of a product, whether directly or indirectly. In past, PR [...]

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Experiencing Your Brand As a Consumer Featured Image

Experiencing Your Brand As a Consumer

Sometimes, it can be difficult to take a step back and look at your brand from a consumer’s perspective. When you’re in the trenches of your business every day, you can easily develop tunnel vision and fail to notice all of the small, yet important, [...]

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Authors

Chad Myers

Chad Myers

President

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Elizabeth Heil

Elizabeth Heil

VP of Operations

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Jessica Kegerreis

Jessica Kegerreis

Director of Operations - Website Services

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Allison Steele

Allison Steele

Art Director

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Aubrey Aynes

Aubrey Aynes

Front End Developer / Web Designer

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Evan Titus

Evan Titus

Digital Marketing Manager

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Katy Schrage

Katy Schrage

Digital Marketing Manager

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Jason Whitfield

Jason Whitfield

Digital Marketing Director - Online Retail

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Jackie Myers

Jackie Myers

Digital Marketing Director - Online Retail

Jackie Myers's Twitter

Ryan Ours

Ryan Ours

Director of Operations - Online Retail

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Billy McAllister

Billy McAllister

Digital Marketing Director - Online Retail

Billy McAllister's Twitter Billy McAllister's LinkedIn Billy McAllister's Google+

Matt Wright

Matt Wright

Customer Service Manager