Understanding and Influencing Consumer Behavior Featured Image

Understanding and Influencing Consumer Behavior

Integrating a public relations campaign with a marketing engagement improves the effectiveness of a brands overall marketing plan. By integrating PR, brands are able to strategically communicate with groups of people who influence the purchase of a product, whether directly or indirectly. In past, PR professionals developed relationships that mainly [...]

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Experiencing Your Brand As a Consumer Featured Image

Experiencing Your Brand As a Consumer

Sometimes, it can be difficult to take a step back and look at your brand from a consumer’s perspective. When you’re in the trenches of your business every day, you can easily develop tunnel vision and fail to notice all of the small, yet important, interactions that a consumer can [...]

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Lunch & Learn: Custom Post Types Featured Image

Lunch & Learn: Custom Post Types

Every second Wednesday, the Springboard Family dedicates our weekly team lunch to learning from one of our family members. We like to call it a lunch & learn and this week’s topic was, “Custom Post Types” taught by me. What are Custom Post Types? Custom post types are a post type [...]

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User Interface Design Principles Featured Image

User Interface Design Principles

A great website is much more than just a pretty page on the Internet. It serves a purpose; to engage its users in such a way that a specific goal, which is relative to the business the website is representing, is achieved for both said user and the business. Whether the [...]

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Authors

Lindsey Paholski

Lindsey Paholski

Converged Media Strategist

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Chad Myers

Chad Myers

Co-Founder / President

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Jessica Kegerreis

Jessica Kegerreis

Creative Director

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Allison Steele

Allison Steele

Creative Strategist

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Ken Stark

Ken Stark

Web Developer

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Aubrey Aynes

Aubrey Aynes

Web Developer

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Allie Shanahan

Allie Shanahan

Project Coordinator

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Billy McAllister

Billy McAllister

Marketing Specialist

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Ryan Ours

Ryan Ours

Marketing Specialist

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