Web Design & SEO Blog | Springboard Marketing & Web

Content Lifecycle: Making the Most of Your Content

author: Allison Steele
posted: February 5, 2015

Here at Springboard, it’s always exciting when a new website launches! When it’s launch time, a large part of our focus remains on the website content. Resources are created in response to customer questions throughout their buying journey while entertaining, relevant blog posts are created to bring customers to the [...]

So, Why Aren’t You Using Google Webmaster Tools?

author: Billy McAllister
posted: January 26, 2015

It’s one of those feelings where you just want to bang your head against the wall. A moment when you want to go to every internet marketing company and explain to them the benefits of using Google Webmaster Tools. It seems comical to “want to rank on page one of [...]

Understanding and Influencing Consumer Behavior

author: Lindsey Paholski
posted: January 15, 2015

Integrating a public relations campaign with a marketing engagement improves the effectiveness of a brands overall marketing plan. By integrating PR, brands are able to strategically communicate with groups of people who influence the purchase of a product, whether directly or indirectly. In past, PR professionals developed relationships that mainly [...]

Experiencing Your Brand As a Consumer

author: Allie Shanahan
posted: December 18, 2014

Sometimes, it can be difficult to take a step back and look at your brand from a consumer’s perspective. When you’re in the trenches of your business every day, you can easily develop tunnel vision and fail to notice all of the small, yet important, interactions that a consumer can [...]