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Dec 21 - Posted by David Goecke in Search Engine Marketing, Search Engine Optimization | Comments
So since we know that Content is god, we should place great value to those who write our content. When it comes to search engine optimization, the words on the page have the most important value. You may have heard of things like key word density, onsite search engine optimization, and key phrases. All these ...
Dec 18 - Posted by David Goecke in Marketing Strategy, Social Media | Comments
According to Wikipedia, viral marketing is defined: Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It ...
Dec 6 - Posted by David Goecke in Branding, Marketing Strategy, Web Design | 1 comment
On Friday I had the awesome opportunity of entering Barnes & Thornburg LLP in Downtown Indianapolis to attend TechPoint’s series “New Economy New Rules” with a talk titled “The New Entrepreneurs: Creating & Building Technology Companies Today.” The format of the event was a panel discussion by three presenters who each had 20 minutes to ...
Nov 30 - Posted by David Goecke in Marketing Strategy, Search Engine Optimization, Web Design | Comments
The phrase “content is king” is just another set of buzzwords that online marketers and internet marketers are using to describe the importance of content. Not just any ol’e content though, but unique, genuine, updated, relevant content. When it comes to search engine marketing or seo, what I’m saying is, Content isn’t just king, it’s god. ...
Nov 27 - Posted by Chad Myers in Email Marketing, Marketing Statistics | Comments
Email is dead. Long live email. Many social media gurus claim that email has had its day and it is now time to move over and let social media have the spotlight. Let’s get right to it: Email marketing is far from dead. If anything, it has proven more relevant and valuable to those in ...
Nov 17 - Posted by David Goecke in Marketing Strategy, Web Design | Comments
If you’re an active player in the web design industry, you know well and sure that anyone and their mom can start a web design company. But just because one says they are a designer, signs deals with clients, and slaps a name on their activities does not in the least bit give authority for ...
Nov 7 - Posted by Chad Myers in Google, Indianapolis Businesses, Search Engine Marketing, Search Engine Optimization | 1 comment
What is all this talk about Google’s “Freshness” update??? You may already thing Google is pretty fresh, but based on the newest update they rolled out earlier this month, they now serve you only the Freshest content! On November 3rd, Google announced an new release that impacts roughly 35 percent of ALL searches. This new update ...
Aug 22 - Posted by Chad Myers in Web Design | Comments
Do you remember the TV show 8 Simple Rules with John Ritter? Well, this blog has nothing to do with that show, but it does have a lot to do with the 8 Simple Rules of Developing a Website. I recently read a post on Chief Marketer titled “Design Your Site to Meet Customers’ Needs”. ...
Jul 22 - Posted by Chad Myers in Facebook, Social Media | Comments
Facebook offers a lot of ways to connect with customers, Friends and fans. The key is finding how your Fans/customers want to interact with your brand on Facebook. However your business is interacting on Facebok, it needs to be relevant to your business! Below are a few contest ideas to get the brainstorming started. Be ...
Mar 23 - Posted by Chad Myers in Email Marketing | Comments
Gmail users – Your Email Will Never Be the Same. Gmail has a feature called Priority Inbox, which automatically sorts your “important” emails to the top. The basic idea is that Gmail will prioritize email from senders that you interact with the most. In order to predict which messages are important to you, Gmail uses ...
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