Digital Marketing, Design & SEO Blog

Don’t Overlook the Importance of Email Confirmations

author: Jackie Myers
posted: September 21, 2016

Email continues to be one of, if not the most viable marketing channel that delivers the best ROI for a variety of reasons. There are many studies that support that email may be the most effective digital marketing tactic coming ahead of SEO and content marketing. These studies alone should [...]

Adwords Tips for the Beginner and Experienced Marketer

author: Springboard
posted: September 14, 2016

I’m a really big fan of paid search. Some of it, of course, is because it is my job and what I do every day. Also because trying to influence buyers and trying to understand why they did what they did and when they did it is interesting to me. [...]

Increasing Revenue Utilizing Abandoned Cart Emails

author: Jason Whitfield
posted: August 24, 2016

Maybe you’re new to eCommerce. Maybe you’ve been in the game for awhile. Either way, one of the major initiatives that your online retail store should…no, NEEDS to undertake is increasing revenue utilizing Abandoned Cart Emails. The Baymard Institute, a company focused on e-commerce usability and research, found that the average [...]

Building an Ecommerce Marketing Strategy 101

author: Jessica Kegerreis
posted: August 11, 2016

Great Ecommerce marketing begins with a solid strategy. And any solid strategy starts with the fundamentals of marketing: attract, acquire, convert, and retain. Building an Ecommerce marketing strategy will put your business ahead of the competition and well-positioned for growth and opportunity. Having an Ecommerce marketing strategy provides focus and [...]