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Email Marketing: Just because you can swing a...

Jan 21 - Posted by Chad Myers in Branding, Client Communication, Lead Generation | Comments

I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have ...

Are You a Lemming When It Comes to Marketing?

Jan 20 - Posted by Chad Myers in Marketing Strategy | Comments

Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel in packs, but in ...

Why Big Brands Struggle With Social Media

Feb 21 - Posted by Chad Myers in Branding, Client Communication | Comments

Thanks to Twitter (a little irony here…) I stumbled upon this bost by Tom Smith discussing “Why Big Brands Struggle With Social Media”. His points are dead on and we at Springboard Marketing subscribe to many of the same beliefs. He captures the essence of Social Media in the “No guaranteed results:” section citing that ...

The Geico Money Stack vs The Bass Fisherman

Jan 25 - Posted by Chad Myers in Advertising, Branding | Comments

I grew up in Elkhart, Indiana (actually Middlebury but no one knows of it) – a modest area about 20 minutes East of South Bend / Notre Dame. Most of my family still lives there, and we go back to visit for most of the holidays. As I was making the trip this past week, ...

eMarketer’s Seven Marketing Predictions for...

Nov 30 - Posted by admin in General | Comments

In January, Geoff Ramsey — CEO, Co-Founder of eMarketer wrote his Seven Marketing Predictions for 2009. We are now two months into 2009 and I thought it was a good time to see if these predictions are holding true for the Marketing and Advertising here in Indianapolis IN and elsewhere throughout the country. Marketing budgets have ...