Englin’s Fine Footwear englinsfinefootwear.com

Englin’s Fine Footwear, a regional footwear retailer with both a brick-and-mortar and online presence, approached Springboard Marketing in an effort to build a scalable and automated system of email funnels.

Our proven process allowed us to drive strong results and ROI for the partner through new email capture pop-ups and four behavioral email funnels.

Follow Our Process

GoalsStrategyResultsCreative

Goals

To maximize efficiencies in the consumer shopping experience by creating a system of automated email funnels that increase the store’s conversion rate and deliver a strong ROI.

Strategy

INCREASING CONVERSIONS THROUGH Email Capture

Onsite pop-ups were specifically designed and carefully strategized to trigger at the optimal time based on user behavior. The implemented email capture tactics included; mobile and desktop variations, gamification where appropriate, and offers unique to specific pages.

Englins-Case-Study-Email-Capture

 


EMAIL automation FOR ECOMMERCE

To maximize customer engagement, we created 4 email funnels that were company and industry specific. Variations of these funnels were dependent on product offerings, discount eligibility, consumer behavior and time constraints.

Tactics

  • Dynamic Content Creation
  • Content Promotion
  • Email Capture
  • Email Automation
  • Email Marketing


Tools

  • BigCommerce
  • Klaviyo
  • JustUno
  • Google Analytics

Results

Englin’s Fine Footwear

Englin’s Fine Footwear Englin’s Fine Footwear