Photography Scanning Co.

An online photography scanning services company approached Springboard Marketing to create an effective and efficient email marketing system. This system included 4 email funnels, 4 email capture pop-ups, and 2-3 promotional emails a week.

The email marketing strategy was centralized around driving sales, increasing customer acquisition and delivering a sizeable return on their investment.

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GoalsStrategyResultsCreative

Goals

To drive sales, increase customer acquisition and deliver a strong ROI through a scalable email marketing system.

Strategy

INCREASING CONVERSIONS THROUGH Email Capture

Springboard designed and thoughtfully placed on-site pop-ups to specific pages that would increase email address capture and customer conversions. The implemented email capture tactics included; mobile and desktop variations, gamification where appropriate, and offers unique to specific pages.

eCommerce Email Service - PS Email Hightlights

 


EMAIL automation FOR ECOMMERCE

To maximize customer engagement and increase conversions, we created 4 email funnels. Variations of these funnels were dependent on product offerings, discount eligibility, consumer behavior and time constraints.

eCommerce Email Service - PS Email Highlights

Tactics

  • Dynamic Content Creation
  • Content Promotion
  • Email Capture
  • Email Automation
  • Email Marketing


Tools

  • Klaviyo
  • JustUno
  • Google Analytics

Results

Photography Scanning Co.

Photography Scanning Co. Photography Scanning Co.