November 30, 2011
The phrase “content is king” is just another set of buzzwords that online marketers and internet marketers are using to describe the importance of content. Not just any ol’e content though, but unique, genuine, updated, relevant content. When it comes to search engine marketing or seo, what I’m saying is, Content isn’t just king, it’s god.
Of course, major search engines are taking new approaches to content. You may be aware that Google, search engine giant, recently had an update titled “Freshness.” To briefly catch you up, this all has to do with Google’s most recent search engine algorithm update called “Google Panda.” (What is Google Panda?)
In essence, paid link exchanges are a thing of the past and social content is a thing of the present and future. Posting relevant and important content on your web site is one thing: a very important thing at that. But having your friends, family, strangers, coworkers, social circles, etc, like and share that content with all of their “followers” is almost more important.
Google’s purpose in life is to enhance the online user experience by helping searchers find what they are looking for–faster and more efficiently. One mathematical way to accomplish this is to reduce the ranking of low quality content in order to make higher quality content more prevalent. They say a picture says a thousand words. Well an infographic explains complex concepts with the use of many pictures and many words. Google’s algorithm is somewhat hard to understand in addition to the importance of content in search engine marketing, so here’s an outstanding info graphic to help simulate those neurotransmitters.
According to Brafton, the strategic place of content even increases sales! How about that! Maybe it’s time to get started in some strategic Email Marketing. *wink* Social content is the future of search engine optimization and that all begins with compelling content. That, my friends, is why content isn’t just King. Content is God!