Ecommerce Email Marketing That Makes Money | Springboard Marketing

Ecommerce Email Marketing

increase conversion rate, drive revenue and lift profits!

ecommerce-email-marketing

EMAIL MARKETING FOR ECOMMERCE

An effective email marketing system can generate upwards of 35% of your store’s revenues. In addition to increasing revenues, email increases profits by offsetting the lackluster conversion rate of paid search and SEO.

With conversion rates averaging 2-3% for most acquisition channels, email marketing helps to capitalize on those you’ve paid to acquire, but haven’t converted just yet.

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Ecommerce Email Marketing Strategy

Ecommerce email marketing is comprised of many moving parts. From email capture points to automated behavioral flows and scheduled promotional campaigns, setting up an ecommerce email system can seem daunting. Since email is the MOST profitable traffic channel, it is important to have a strategy in place to help increase profits and capitalize on interested customers.

    • What email system should you use?
    • What percentage of your revenue should come from email?
    • How do you create branded email campaigns?
    • How do you create automated flows such as abandoned cart?
    • What email address capture system should we use?

customer segmentation

Like anything in marketing, we need to first define our audience. We will walk you through the different email audience segments available to you and how they can be used to create effective email touchpoints.

We generally break down the email audience segments into three categories:

  • Tire Kickers
  • Shoppers
  • Customers

Each of these segments offers us a different marketing / sales opportunity, and they should each be treated uniquely.

ecommerce email segments

Email Address Capture Points

Email address capture points are the building blocks to any ecommerce email marketing system. Creating an acquisition strategy for email addresses is essential to your online success. Capturing email addresses varies for each audience segment. Acquiring email addresses from tire kickers, shoppers, and customers requires a unique strategy for each audience segment. From pop-ups to on-site form captures points, we create a system of email capture points to kickoff your email system.

Behavioral Automated Email Flows

Once the audience is defined, we can nail down which automated strategies are needed to reach our target. From brand welcome series flows to abandoned cart flows, we have the tools and resources to create all the touchpoints needed for an effective email system.

ecommerce-email-automation-flows

 

Scheduled Product Promotional Email Campaigns

Behavioral automated email flows are just a piece of the marketing puzzle. Other email communications are needed to supplement your ecommerce email marketing strategy. This is where campaigns come in. Product promotional email campaigns are the branded emails created surrounding holidays, promotions, or other deals. A detailed campaign strategy can help bring in additional revenue on a monthly, weekly, or even daily basis.


Sounds pretty cool, right? With a fine-tuned email marketing strategy for your ecommerce store, you can increase profits exponentially.

Want to start the discussion with us about an Ecommerce Email Marketing System? We’d love to talk to you!

  • What email marketing system do you currently use?

  • What percentage of your revenue currently comes from email efforts?

  • Are you currently utilizing product promotional campaigns?

  • Are you currently utilizing behavioral automated flows?

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Here are a few of the more well-known ecommerce email marketing systems that we use:

mailchimp

At the lower end of the spectrum there is MailChimp, who admittedly has added a lot of functionality and features recently for ecommerce but is somewhat late to the game.

http://mailchimp.com/

klaviyo

In the middle of the spectrum is Klaviyo who was designed primarily for ecommerce businesses. It’s a solid tool which offers good functionality. While am an advocate for Klaviyo, be cautioned as it’s a younger company and some areas of their business such as support are still lacking.

https://www.klaviyo.com/


emarsysbronto
On the high-end of the spectrum we have Emarsys and Bronto, who are both older businesses that again are focused solely on ecommerce. Both platforms offer more than just email, offering both a marketing automation platform and services.

https://www.emarsys.com/en/
http://bronto.com/

Learn how email can grow your brand and drive sales:

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CRO

convert customer
CRO

Chances are, your ecommerce store can be doing a lot more for you with a little love from our old friend: conversion rate optimization (CRO). We look at each stage of the buying journey on your site and make it a seamless path to purchase. It’s a lot of small enhancements that can lead to some really big returns.

INCREASE CONVERSION RATE
Results of Our Impact

Their Success Can Be Your
Success

Want to see what a few of our ecommerce marketing partnerships have looked like and how they're performing? Check out a few case studies and then drop us a note to get the conversation started!

View Our Work