The Ecommerce SEO Checklist

Posted August 18, 2017 by   in Content Marketing, Ecommerce Marketing, SEO


The Ecommerce SEO Checklist

Search engine optimization can seem confusing and overwhelming, especially for ecommerce stores that carry a large number of products, or have numerous categories. Use this SEO best practices checklist to optimize your ecommerce store. Doing so will help get more customers to your store that are ready to buy your products.


 

DOWNLOAD THE

Ecommerce SEO Checklist

The 2017 eCommerce SEO Checklist


Ecommerce SEO Prep Work

Keywords are one of the most important aspects of SEO, so it’s imperative that you know which keywords are going to be most valuable for you to target. In order to rank highly when people are searching for products relevant to your store, you need to be sure that you are optimizing for the right keywords and phrases.

Keyword Research

Approach your keyword research with consideration and intentionality. Organize them into buckets to help you identify keywords that suggest an increase in buying intent – Researcher, Browser, Buyer. This will also help you identify awesome content ideas, and generate traffic for each step of the purchasing journey. Also consider competition and difficulty of each keyword. By considering these points, you will have a better picture of how realistic ranking for a keyword is, as well as how quickly you may rank. Ongoing content creation, that is properly optimized, ensures your continued ability to rank for your target terms.

 ☑ Researcher keywords

 ☑ Browser keywords

 ☑ Download for the full list…

Competitor Analysis

List your closest competitors and at least one industry leader to assess their ecommerce marketing strategies. Doing this will help you understand what your competition is doing well and reveal the opportunities that still exist for you.

 ☑ What is your competition doing?

 ☑ How are they doing it?

 ☑ Download for the full list…


Ecommerce SEO Checklist

So by now you’ve looked at the search opportunities and you’ve assessed your competitors. Now it’s time for the fun part–optimizing your ecommerce website using your newly acquired wisdom.

Site Architecture

Your ecommerce website’s architecture is what determines how quickly and efficiently search engines can crawl your site. In that regard, site architecture is the foundation of great SEO, but it must also weigh the needs of your customers by considering the user experience. In most cases these two align, but there are often times that one must trump the other. A successful site architecture will flawlessly balance your business goals, what search engines want, and your user’s desires.

 ☑ Sign up for Google Search Console and regularly check for page errors

 ☑ Set up and submit a sitemap

 ☑ Download for the full list…

On-Page Optimization

Search engines assess the relevancy of your website to determine its placement in a search result. A website that effectively optimizes its key on-page elements are considered relevant and valuable.

 ☑ URL structure

 ☑ Page titles

 ☑ Download for the full list…


Ongoing Ecommerce Content Strategy for SEO

Planning and investing in content marketing should be on your list for continually optimizing your ecommerce website. This is because it works to drive people to your site through fresh and relevant content, while creating memorable interactions for the consumer and your brand.

For effective ecommerce SEO, you need to maintain a steady production of valuable and targeted content to get the most from your overall ecommerce marketing strategy.



DOWNLOAD THE

Ecommerce SEO Checklist

The 2017 eCommerce SEO Checklist


Do You Have ecommerce SEO Questions?

If you need help deciphering any of the SEO information in this guide, have questions, or just want some SEO advice, feel free to get in touch with us!

You’re more than welcome to call us at 1-317-602-1506 or send an email to info@springboardmarketing.com.