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Email Marketing

Email marketing is one of the best ways to stay top of mind with your past, current and prospective customers, and should be part of every business’s internet marketing plan. Offer-based emails, e-newsletters and email announcements are all effective ways to stay engaged with your contacts, drive traffic to your website and increase sales. Email marketing is extremely measurable which allows us to make educated-decisions on how to send the most appropriate messages to each type of consumer. This measured approach results in more sales…period.

There are plenty of email marketing tools available for the do-it-yourselfers, but just because you have a hammer doesn’t mean you know how to build a house. Email marketing is difficult! When done properly, it provides a great ROI, but there are a lot of ways to do email marketing the wrong way and not get results. There are many nuances in making sure your emails are maximized for delivery, get opened and read and have result in sales. The do-it-yourself email marketing tools don’t teach you how to build a house.

From creating your email list to delivering your message, we can manage every aspect of your email marketing campaign, providing you measured results and more sales. Take a moment to view our approach to email marketing services below, and if you think we’d be a good fit for you, give us a call (317-431-4306) and let’s talk about how we can help.

  • Campaign planning and coordination
  • Initial and on-going list building
  • Designing engaging email templates
  • Great content creation
  • Landing page creation to increase conversions
  • List segmentation and measured results

Still thinking about doing email marketing yourself?

If you’re an email marketing do-it-yourselfer, are you getting good results?  Don’t worry, most do-it-yourselfer don’t. If you’re not getting good results, then you’re likely considering working with a professional email marketing company. Below are a few questions to ask to determine if you should work with a professional.

  • Do you know if you are acquiring the “legal” permission from your contacts to send them your email marketing?
  • Are you capturing as much information about your email recipients’ interest with each email as you should?
  • Are you segmenting your recipients based upon their activity with your email?
  • Are you modifying your messaging based on your recipients’ activity with your email?
  • Do you understand the advantages and limitations of your email tools?
  • Are you leveraging landing pages on your website in conjunction with your email marketing?
  • Are you putting the proper importance on the look and messaging of the email?
  • Do you understand the “rules” of SPAM filters and CAN-SPAM laws?
  • Are you paying attention to the importance of the subject line in your emails?