February 26, 2013
Planning a Successful Website
The first step in planning a successful website design or re-launch is to have a clearly defined objective for your website. What role will your website play within your business? How much influence will your website have in generating revenue / sales for your business? Some may even ask what percentage of sales will come from your website? If the objective is not directly measurable in terms of dollars or orders, what do you expect your website visitors to accomplish when they clicking through your site? Define measurable objectives.
Website Driving Sales
If you business is online retailing, then likely your objective will be number of orders or total sales – keeping in mind of course some marketing activities, such as search engine optimization, will be needed to drive visitors to your site.
Does Your Website Have a Call to Action?
If your business is not transactional and is promoting a service or solution, your objective may likely be a call to action. Perhaps is download a “how to guide” or view the “10 things to consider guide” – all information that is educating your prospective clients on how to value your solution or service offering.
The objective for your website is not generic and should be specifically crafted for your business and compliment your unique value proposition.