Ecommerce & Digital Marketing | Springboard Marketing

Ecommerce Marketing

expand your reach and increase your digital relevance

Goals

Goals

Let’s first start by talking about your goals. What would you like to accomplish? This sets the foundation for your digital marketing campaign and everything builds from here.

Set Your Goals
Channels

Channels

So your goals are set. That's wonderful! Now let’s talk about your audience and exactly who we want to target. What channels make the most sense to send that great content that is being produced.

Targeted Channels
Metrics

Metrics

We don’t just send all of the content out into the world wide web without properly measuring our impact. How can we change it? It’s always evolving and changing and we are here for each step.

Start Tracking

Digital Marketing for Ecommerce

CPA, AOV, LTV, ROI, PPC, SEO…all of these acronyms sure can get confusing, but there is one that should always stand out amongst the crowd – ROI.

There are countless digital marketing channels and tactics available to market your business, but if they do not generate an undeniable increase in online sales, what’s the point? That’s how we see it, too.

There is no one-size fits all approach when it comes to reaching customers in different verticals or markets. Long gone are the days where you shouted out your productss, USPs and benefits to the masses and tried to track the performance and conversion rates. The explosion of the Internet produced advertising and digital marketing opportunities where you can quiet the noise, cut through the clutter and eliminate the guesswork of getting your message directly in front of your target market. Whether it be by means of PPC, social media, email or content marketing, every channel has the same key commonalities – they’re extremely targeted and exceptionally measurable.

Effective digital marketing for ecommerce amplifies your reach, integrates with your website, and therefore, streamlines your customer’s path to purchase. While we are experienced in just about every digital marketing and advertising platform worth using, we won’t waste your marketing budget trying tactics that might work; We use every cent executing strategies and tactics that will work.

As a business owner, marketing director or sales manager, your focus should be on growing the business – not setting up ads or designing your next email newsletter. When you’re in charge of the digital marketing for an online retail store, the opportunity cost is too great for you to be paddling the boat – your expertise is far more beneficial to the business if you’re the one directing it.

Growing your online retail business requires a sales-centered digital marketing solution. Let’s start building the sales machine that your business deserves.

Search Engine Optimization (SEO)

Taking content, products and/or webpages and making them as easy to crawl as possible for search engines.

Learn more about seo

Content Marketing

Content creation for your audience and disseminated to your audience within their online communities.

More about Content marketing

Pay-Per-Click (PPC) / Adwords

Ads that appear at the top of Google’s search results that meet your audience at every critical point of their buying journey.

Read more about PPC

Want to start the discussion with us about Ecommerce Marketing? We’d love to talk to you!

  • Have you used a digital marketing agency in the past?
  • Do you currently have a digital marketing strategy?
  • What are your digital marketing goals?
  • On which marketing channels do you want to increase your relevance?
  • What KPIs do you use to measure success? i.e. sales, lead generation, organic traffic?
  • What resources/tools are you currently using to track success?
  • Are you using Moz to track keywords? If so, which keywords are you tracking?

Goals

Goals

Let’s first start by talking about your goals. What would you like to accomplish? This sets the foundation for your digital marketing campaign and everything builds from here.

If goals are not set properly, how will you ever know if something was successful? How will you know you’re making a good investment and how will we know if our digital marketing strategies are effectively impacting your business?

Setting goals together is the very basis of every internet marketing campaign that we, and you, ever set out to accomplish. Goals have to be concrete, well-defined and created collaboratively (your team + our team). We don’t pretend to know your business better than you do, though, as partners, we’ll get to that level of understanding together.

Whether the goals are product sales, website leads or resource downloads, defining them together and understanding how they are important to your business helps us shape, create and execute a successful digital marketing strategy and campaign. Our approach will always be tailored to your businesses needs and desires, scalable, measurable and placed in front of the appropriate audience(s).

Once the goals of the digital marketing campaign are achieved, together, we will go back to the drawing board and start creating even grander goals; Arriving at one goal is really just the starting point of another.

Channels

Channels

So your goals are set. That's wonderful! Now let’s talk about your audience and exactly who we want to target. What channels make the most sense to send that great content that is being produced.

After defining the goals, together (your team + our team, again), we’ll review the various marketing channels and tactics available that make the most sense for your digital marketing strategy.

We look at these various channels as “levers” that we can turn on and off at strategic times. There is no reason to put all of your eggs in one basket, so we’ll give you an aggressive, but professional, nudge to diversify your digital marketing strategy.

The “levers” we like the most are content for marketing purposes, SEO (creating a website that search engine spiders will be able to crawl and index easily), PPC (ads at the top Google and Bing search results) and content marketing (creating optimized content written for your audience and spreading it within their online communities). Like most anything, there’s a time and a place for each of these to be used more often or less often. For example. If you’re an e-commerce website, we’ll put more emphasis on PPC closer to the holiday season and slow it down after your sales peak. Or if you historically have a slow season, let’s turn up the PPC to offset the typical, expected drop in sales!

Metrics

Metrics

We don’t just send all of the content out into the world wide web without properly measuring our impact. How can we change it? It’s always evolving and changing and we are here for each step.

Data, data, data more data. There is nothing more beautiful than creating a digital marketing campaign and being able to perform A/B testing, measure every click, visit, site bounce, conversion, and every metric that was concluded as important for your business.

Long gone are the days when a marketing effort was tracked by coupon codes, promotional codes or confusing call tracking. Within a digital marketing campaign, you’d be hard-pressed to find something about a campaign that we can’t track.

Implement, track, measure, optimize and repeat.

This whole digital marketing thing is getting pretty popular, isn’t it? If your business is thinking about making the jump into this whole marketing online thing, get started today by dropping us some of your contact information. Besides, even if it doesn’t work out, we’re a pretty nice group of geeks.

Let's realize your online business potential with a killer ecommerce marketing strategy.

Learn more about our approach to SEO, PPC Advertising, and Content Marketing.

SEO

get found with
SEO

Because your website plays such an important role in influencing or riving sales, it’s imperative that it be search engine optimized (SEO). Approximately 89% of consumers use search engines to research products before buying. Proper SEO will ensure your ecommerce website is viewed favorably by Google and easily found when consumers are using search engines.

Get Discovered
Results of Our Impact

The Results of Our
Impact

As we partner with you, we first seek to understand the unique characteristics of your business and the value you provide your customers. We analyze your target audience, define their preferences and what information they are seeking. We then put the proverbial pen to the pad and create a unique web design that represents your business, features your specialized offerings and engages your target audience.

View Our Work