Ecommerce & Digital Marketing | Springboard Marketing

Ecommerce Marketing

expand your reach and increase your digital relevance

ACQUIRE

ACQUIRE

The first step, in any flawless ecommerce marketing ecosystem, starts with acquiring customers. Traffic is the first building block to generating sales. So, let’s get more customers!

GET MORE SHOPPERS
CONVERT

CONVERT

So you have generated some decent traffic to your online website, great job! Now it’s time to focus on the bottom line, conversions. This stage is all about optimizing your ecommerce store for sales.

GET MORE SALES
RETAIN

RETAIN

It’s been said that it is easier to market to existing customers than to attract new customers. That’s where customer retention comes in. We help you implement automated systems that entice customers to buy again and again.

KEEP IT UP

ECOMMERCE MARKETING STRATEGIES

There are countless customer acquisition channels and conversion tactics available to sell your products. We figure out what you need, where the most opportunities lie, and get to making you money as quickly as possible.

Here are just a few of the many ways we’ve been able to help others with their ecommerce marketing plans. Chances are, you already know what your online store needs though. Are any of these a fit?

ecommerce-seo

Search Engine Optimization (SEO)

Search engine optimization helps your ecommerce store get found on the world wide web. From Google to Bing, optimizing your website for search engines is essential to your marketing strategy. Talk about impact!

SEO is one of the most-used ecommerce marketing tactics to drive traffic to ecommerce websites. If your organic traffic numbers aren’t where you want them to be, SEO may be your next move.

more about seo

ecommerce-ppc-advertising

PAID ADVERTISING

To put it simply, paid advertising shortens the path to conversions. It doesn’t get much better than that. For a quick-impact ecommerce marketing strategy, the paid method can have a direct impact on your bottom line.

Whether your market utilizes search engines or social media platforms, paid search advertising can drive conversions quickly and cost-effectively.

More about PPC

ecommerce-email-marketing

EMAIL MARKETING

Email marketing is one of the highest-converting ecommerce marketing tactics that we have in our marketing toolbox.

Email marketing campaigns can generate cash quickly for your business. A robust email campaign, whether automated or manual, can improve your store’s sales at a low cost per send.

more about Email


ecommerce-content-creation

Content Creation

Content is the fundamental building block for a sound SEO campaign. Whether the goal is to create brand awareness, drive traffic, or help aid in conversions, content is truly king. We, at Springboard, help craft content marketing campaigns as well as execute short and long-term content strategies.

A quality piece of content is comprised of a few basic items, a unique perspective, intriguing visuals, and basic SEO elements. With all the articles and posts out there, it is important to bring a fresh perspective and imagery to any piece of content used to advocate for your brand. Ensuring your written piece includes basic SEO elements is essential to a successful content strategy in your ecommerce marketing plan.

Content can be used to entice leads, engage with customers, or be focused on ranking better on search engine results pages. No matter what your needs, we have an experienced team to help you create the ideal content marketing campaign.

ecommerce-back-office

Back-Office Integrations

Almost all ecommerce sales and marketing efforts are essentially useless unless you have a reliable back office integrations plan in place. Back office integrations include the management of inventory, third party logistics, purchase orders and transaction history for your online store. It is essential to use the right tools in a way that works best for your business to complete your ecommerce ecosystem.

Choosing the right tools to manage all back-office aspects of your business is essential to support your ecommerce marketing campaign.. The better the tools, the more efficient your sales process will be. This means less headaches for you. Win-win, right?

So, what tools should you use and how exactly should you use them? With our own internal brands, Springboard has experimented with various back office integration tools to help manage our online sales. With our integration knowledge and your business model, we can create a flawless ecommerce system that works for you.

amazon-optimization

Amazon Optimization

With Amazon being the king of the hill by gross merchandise volume, it’s apparent that this is a sales channel that should be paid some attention. Whether Amazon is a secondary revenue source for your business, or your primary, product optimization is an absolutely key part of your ecommerce marketing strategy.

How do you rank well in Amazon? Of course all search engines have their own algorithm, but there are certain actions we can take to optimize your Amazon listing to be found more often. Taking into account a variety of factors including focus keyword search volume, length, brand name, and others, we can work with your team to craft an ideal Amazon optimization campaign.

Whether you are in a race for the buy box, or are already a seasoned Amazon merchant, we can help you take your listings to a new level.


With internet retail growing year after year, being a player in the online space has become more and more prevalent. In 2016, 51% of purchases were made online in comparison to in-store.


This number is only growing. Being where your customers are shopping is the first step toward having a major impact on your business’ bottom line. Branching out into the ecommerce marketing world is one way you can maximize your profits swiftly.

Building an ecommerce ecosystem is centered around acquiring, converting, and retaining customers. By creating a series of automated systems and processes, your online store can generate revenue for you, even when you are working on other ways to grow your business. Pretty cool, right? Creating this system takes time, patience, and lots of effort, but the reward is huge.

Our goal at Springboard Marketing is to help you get more customers, sell more products, and repeat the process time and time again. It’s as simple as that. Whether you are looking at branching out into online retail or already have an online retail website, we can help you build the ecommerce marketing ecosystem you need to grow your business exponentially.

Our Ecommerce Marketing Agency Services Also Include:

  • Ecommerce Marketing Strategy and Planning
  • Multi-channel Marketing Management (SEO, PPC, Social Media, Email, Affiliate)
  • Platform Experience (Shopify, BigCommerce, WooCommerce)
  • Integrations (Reviews, Post Purchase Upsell, Pop-Ups, Product Options)
  • Conversion Rate Optimization (CRO, A/B Testing)
  • Promotions (Giveaways, Holidays)
  • Customer Loyalty & Rewards Programs
  • Customer Winback Strategy
  • Automated Email Marketing
  • Content Development (Blog Posts, Articles, Photos, Videos, Infographics)
  • Ecommerce Analytics Setup & Dashboard Configurations


Want to start getting more with Ecommerce Marketing? Let’s talk.

  • Have you used an ecommerce marketing agency in the past?
  • Do you currently have an ecommerce marketing strategy?
  • What are your online store’s revenue goals?
  • On which ecommerce marketing channels do you want to increase your sales?
  • What KPIs do you use to measure success? i.e. number of sales, conversion rate, organic traffic?
  • What resources/tools are you currently using to track success?

ACQUIRE

ACQUIRE

The first step, in any flawless ecommerce marketing ecosystem, starts with acquiring customers. Traffic is the first building block to generating sales. So, let’s get more customers!

Maybe your store has absolutely zero traffic or maybe you’re actively growing. Regardless, without traffic, your site is simply ineffective.

With so many marketing channels at our fingertips, it’s our job to determine where your customers are and how we should market to them.

We identify what channels best align with your industry. Then, we research where your customers are and how we should speak to them. Finally, we consider where your customers shop, how they shop, how they research, and what sources of information they use to make purchase decisions to create an effective ecommerce marketing strategy.

After putting all of these pieces together, we can create a strong customer acquisition campaign that is tailored to your marketing plan. Whether your ecommerce store’s secret sauce is a combination of Google PPC, search engine optimization, paid social, or other channels, we have the resources to strategically manage the ecommerce marketing efforts.

Once a steady flow of customers has been established, we can begin capitalizing on the traffic with other ecommerce marketing tactics that will bring potential customers further down through the marketing funnel.

CONVERT

CONVERT

So you have generated some decent traffic to your online website, great job! Now it’s time to focus on the bottom line, conversions. This stage is all about optimizing your ecommerce store for sales.

Conversion rate optimization is all about determining how to convert a shopper into a buyer. Identifying your customer’s purchase triggers is a complex process that involves testing, testing, and more testing. No magic wands, just good, clean data.

To convert leads to customers, we analyze your current conversion path, your customer data, and your competitive landscape to identify areas of improvement. We then craft a unique plan and begin testing, measuring, and growing your customer base.

Whether it involves redesigning your website, adding buying signals or updating calls to action, each conversion rate optimization program is created specifically to fit into your ecommerce marketing program.

RETAIN

RETAIN

It’s been said that it is easier to market to existing customers than to attract new customers. That’s where customer retention comes in. We help you implement automated systems that entice customers to buy again and again.

Once your ecommerce website starts generating sales, your job is not quite done.

To complete the ideal ecommerce marketing ecosystem, a retention campaign should be in place. Retention can often be overlooked as a step in the marketing funnel, but it is absolutely essential for the long-term life of your business.

At Springboard, we analyze the most effective retention tactics and identify those that would have the biggest impact on your business. Whether you need an automated email, retargeting, or social media ecommerce marketing campaign, we have the tools to craft and implement an effective retention strategy.

WE KNOW WE CAN MAKE YOU MONEY BECAUSE WE DO IT FOR OWN ONLINE RETAIL STORES.

Learn more about how we approach SEO, PPC Advertising, and Email Marketing.

SEO

I need to be found:
SEO

Your website can play a vital role in influencing and driving sales by simply being found by shoppers in search engines. More than 89% of consumers use search engines to research products before buying. We live for SEO that ensures your ecommerce store is viewed favorably by Google to make you more easily found when consumers are shopping on search engines.

GET DISCOVERED
Results of Our Impact

Their Success Can Be Your
Success

Enhancing the UI design of your online retail store can have a huge impact on your conversion rate, average order value and overall profitability. Whether it be continual enhancements to your existing UX (user experience) or a complete overhaul and redesign of your user interface, these investments are a part of your reality as an ecommerce store manager. See how others have benefitted from a partnership with us.

View Our Work