SEO: Be the Needle, Not the Haystack
Posted April 23, 2013 by Springboard in SEO
Imagine standing in a crowd of several million people and wanting to be singled out and found. If you thought “impossible;” then you need to understand the power of Search Engine Optimization (SEO).
Your company may feel like it’s lost in a myriad of websites and search results, but there is no reason to feel hopeless. With proper Search Engine Optimization (SEO), your prospective clients can and will find you.
EFFECTIVE SEO INCLUDES:
» Domain Name Consolidation
» Page Redirects
» URL Optimization
» Navigation Structure Enhancement
» Page Template Modifications
» Internal Link Structure
» Site Map Enhancement
» Google Webmaster Configuration
» Google Analytics Configuration
“As lost as a needle in a haystack” need not apply to your business
Search engine optimization (SEO) makes it possible for your company to get found on search engines and allows your prospective clients to realize the value your business provides for them. With 91% of consumers using search engines and 59% searching on a daily basis, your company’s website can’t afford to be without effective SEO.
SEO may sound intimidating, but in reality it’s as simple as following a strategic plan throughout the entire framework of your website. Effectively optimizing your website starts by: defining your target audience, having proper coding within your websites architecture, providing quality content and utilizing incoming links from other authoritative sites.
You’re valuable only when the client can find you
SEO enables your target audience to efficiently locate your business. With proper SEO you can increase your ranking within search engines, such as Google and be visible at the top of search results. This also makes you visible to an increased number of prospective clients along with building credibility and authority.
Your website provides value only when the “right” consumers can find you. SEO provides an avenue for that client base to locate you and benefit from your services. SEO is more than just increasing traffic to your site; it’s targeting a specific and necessary demographic that benefits from your site.
SEO is the bridge between your service or product and the prospective client. There’s no reason to have a website that isn’t generating leads, promoting sales and providing adequate ROI.
Building brand awareness, generating leads and optimizing sales is possible. No matter if your past experiences might have resulted in lackluster results, our SEO team prides itself in helping promote aggressive businesses growth. By equipping you with the proper knowledge and offering you adequate resources, your website can get found and sales can occur.
With well considered SEO your website can be positioned high in the ranks of Google and the number of qualified visitors to your site can increase. Since SEO allows you to capture consumers searching for your product/service that are ready to buy, the ROI is measurable. View our base-line SEO packages or schedule a discovery conversation to learn how we can help you be discovered. Contact us today and learn how utilizing Search Engine Optimization can put you in touch with potential customers.