Search Engine Optimization | Springboard Marketing

Ecommerce SEO

make a bigger impact with greater reach


Why is SEO so Important?

Acquiring new customers can be difficult, especially if you aren’t being found by Google. Studies say that 44% of online shoppers start their search for a product with a search engine.

When SEO marketing tactics are applied correctly, you will see an increase in quality traffic, which leads to more conversions and more repeat buyers.

You’ve spent months, maybe even years, building your ecommerce site, but still get no traffic? SEO helps your ecommerce website get found by consumers searching for your product. Understanding what your target consumers are searching for, and using SEO to get your website found on search engines is crucial to driving organic sales. Still not sure if you need SEO – take the test: Google your main product, is your ecommerce website listed on the first page of the results?

Relevance » Does the content on your site relate to your audience and use words they search for?
Visibility » Using the appropriate search terms will connect you to your audience faster. They’ll finally see you.
Reach » Make a bigger impact by reaching a larger audience – one that is actually interested in your exact services.

There are numerous factors that go into SEO or effectively optimizing your website, but we can generally break it down to: defining your target, your website’s architecture (coding and presentation of content), quality content on your website and links coming to your site from other relevant and authoritative websites.


Like many things in business, anything successful must begin with a plan – and SEO is no different. We first must analyze your online retail store to understand what products provide the greatest opportunity in an ecommerce SEO campaign. SEO isn’t about increasing more traffic to your website – it’s about increasing the proper traffic to your site.

We first seek to understand your products, your current rankings and the competitive landscape of those products. Once we’ve defined which product or topic provides the greatest opportunity, we can then prescribe the seo strategy needed to increase rankings and drive traffic (potential customers) to your website.

Below are some of the items covered in your SEO plan:

  • Business analysis
  • Website & traffic assessment
  • Keyword / topic research
  • Competitive analysis
  • Content plan & calendar


The architecture of your website generally consist of the technical structure (such as the coding, navigation and page templates), and the organization of your content. Your ecommerce website’s architecture is truly the foundation of your SEO campaign and must be optimized before any new content is added to your store or backlinks are created.

Below are some of the items we’ll enhance in the architectural optimization elements of the SEO strategy:

  • Canonicalization
  • Domain name consolidation
  • Page redirects
  • URL optimization
  • Navigation structure enhancement
  • Page template modifications
  • Internal link structure
  • Site map enhancement
  • Google Webmaster configuration
  • Google Analytics configuration


We will help you create a content strategy that will define what your ecommerce website needs in order to answer the questions your visitors are asking. This content strategy will and feature the topics that need to be discussed in order to ensure your online retail brand stays relevant relevancy with search engines. This will function as the core of your overall seo campaign.

As we work with you to create engaging content, we will research your ideal audience and produce content that not only answers the questions your customers are asking (or have yet to ask), but also walks them step-by-step closer to the point-of-purchase.

  • Category page content
  • Product descriptions
  • Blog articles
  • Creative content (video, infographics, guides)
  • About Us / Company pages
  • Locate Us page

Want to start the discussion with us about ecommerce SEO services for your online retail website? We’d love to talk to you!

  • What is your domain authority?
  • Who are your big three competitors in organic search?
  • What are your current target keywords?
  • What onsite optimization have you done to date?
  • Have you done link building?
  • What percentage of your traffic is coming from organic search?
  • Are you doing continual content creation?


With adequate Search Engine Optimization, you can position your retail website high in the ranks of Google and increase the number of qualified visitors to your site.

SEO allows you to capture consumers searching for your product that are ready to buy. If you’re not utilizing search engine optimization, you’re missing out on a large amount of potential customers. Schedule a discovery conversation to learn how we can help your ecommerce store be discovered.

Still have questions about SEO?

Let's start a conversation to better understand what it is you need.