Conversion Rate Optimization
Does your website convert? Many businesses don’t view their website as a sales generating machine, but ask yourself, does your website convert? Does it generate leads, or sales or information downloads? Whatever it may be, your business created a website for a reason – is it reaching that goal?
What is Conversion Rate Optimization
Conversion rate optimization is the fine tuning of how your visitors navigate through your site and complete the intended action. Simply stated, CRO is:
- creating a clear path to conversion
- analyzing why visitors aren’t converting
- deploying enhancement modifications
- measuring, reporting, recycling
Average Shouldn’t Cut It
Just having a quality website, just having good content and just attracting visitors isn’t enough. You need tools to convert qualified prospects into loyal customers.
Conversion Rate Optimization identifies and answers your prospects ultimate question, “what’s in it for me,” and prompts them to respond to a particular call to action. CRO is the art of persuasion taken to a whole new level.
After all, if your website doesn’t convert, maybe you should go back to using brochures…