Web design is soooo…much more than just pretty colors.
Your Website Can Be Effective
Your website is a tool, and like any other business resource, it must be tailored for effectiveness. Just as your business is unique, so must your website be.
The Springboard team understands there’s so much more, outside of web design, to creating an effective website. Of course we want your site to look good, but there are numerous layers to an effective website. If your site doesn’t attract clients, retain customers, and convert prospects – you’re missing out! For your website to be effective, every page must have an impact.
It’s Not About You
This may be difficult for some to understand, but your website is not for you. You see, your website is actually for your customers – or soon to be customers.
So to create an effective website, every page of your site must influence and engage your target audience. We understand this takes an in-depth understanding of your audience and their peculiar needs. But, we also know this will set you apart from the rest of the pack and is the very thing that will give your site its necessary value.
Like Football, There’s A Goal Line
Your website must first accomplish its business goal. Regardless of whether your website is for credibility, or to sell your products directly, there is a desired outcome you’re guiding your prospective customers towards. This is the conversion point – and the single most important aspect of your website.
Understanding what you want your customer to do while perusing your website is step one. Our goal is to assist you in achieving your goals and design a website so effective that both you and your client will win. Your success is assured when everyone scores.
Let’s Talk About Web Design
Now that you’ve defined your business goals and who your target audience is, lets discuss your web design. To have a truly effective website, the web design must consider more than just pretty colors.