although our services offerings have expanded, we’re still true to our core!
Long gone are the days when we were a website factory that would pump out a custom website in a few weeks. It’s safe to say that we’ve grown-up, naturally evolved and, individually, identified that our skills and passion extended far beyond just web design and development. Actually, we are internet marketers first and then designers and developers. Just imagine real quickly how different a new website can be if it was built by designers and developers vs marketers, designers and developers. It’s that important detail that elevates your website from plain to insane!
Our Core Services
The benefit for our website partners (clients) is that their websites are designed, developed and strategized with a vigorous emphasis and attention to marketing. The end result is a website that better reflects their brand and content, images, calls-to-action, conversion paths and overall marketing messaging that resonates with their audience.
Web design will always be near and dear to our business. We love designing, wireframing and all the pretty colors and other elements that come along with it. The foundation of any successful marketing website, ecommerce website or lead generation website starts with effective and intentional web design. This includes coding and developing the website in a fashion that adheres to Google’s best practices so that their “bots” can crawl as efficiently and easily as possible. It’s as equally important to design a website that properly, intentionally and effectively moves the users through the buying cycle stages.
Ecommerce Web Design
Anyone can build an ecommerce store with all of the tools and do-it-yourself services available these days. No one is doubting that. But building an ecommerce website that resonates with the target audience while addressing their fears and concerns and subconsciously assuring that their payments are secure takes another level of expertise. More importantly, an ecommerce website needs to be easy to manage for the owner too! You’d be amazed how much CMS (content management systems) have changed to make managing an online store easier, more cost effective and personal for the owner. Every aspect of an ecommerce store has to be ridiculously intentional because customers have more options and access to competitors than ever before. Once you capture their attention and business, it’s an endless battle to keep it!
Never in the history of marketing have strategies and tactics changed as quickly as they do today. The day a business takes their foot off the digital marketing gas pedal is the moment they offer their competition more market share. digital marketing is SO much more than just SEO. SEO is the best practices and “rules” that a marketing campaign is built upon. Today, content marketing, production and promotion, paid search (PPC) and social engagement are the driving forces of what is commonly confused as “SEO”. An effective digital marketing campaign always keeps SEO best practices at the forefront, but increases in sales does not happen just because a site was optimized. It happens by executing a marketing campaign that increases relevancy and authority for subjects, products and/or topics related to one’s business on an ongoing basis.