About Our Impactful Approach | Springboard Marketing & Web

Our Approach

sounds the same, but it's different

help Indianapolis businesses realize
their growth potential

That’s what we do! By partnering with businesses like yours who are seeking to meet their customers online and significantly increase sales. To create transformative impact for your business, we focus on what will bring the most value to your digital presence and online marketing efforts. The first step is understanding your business goals, analyzing your competition and evaluating the market place. After that, it’s creating a custom prescription of ecommerce web design and internet marketing for online retail stores to help you quickly realize your growth potential.

A VALUE-Centered Approach to internet marketing AND web design For Ecommerce

Once your business goals are identified we map out the major steps for achieving them, and then we’re ready to start growing your business. Our approach is to start with the items that bring the most business value first, making good use of your existing resources and budget. Instead of doing a little bit of everything with minimal impact, we prefer to focus on one thing, do it really well, and see major change before moving onto the next thing. With unlimited options available it’s our belief that starting with that one thing will yield the most impact towards your business goal and is the best use of your resources, funds and time. From there, we continue identifying and implementing tactics from this value-centered perspective until your goals are achieved.

To learn more about this approach as it relates to internet marketing tactics, visit our ecommerce marketing page. If you’re interested in our specific approach to web design please view the ecommerce web design page.


Internet marketing to acquire VISITORS, engage SHOPPERS, and convert CUSTOMERs

Internet marketing is different for every. single. business.

We truly believe this and it’s precisely why our team maintains its focus on what yours needs. The tactics, strategies, campaigns and resources your company requires to gain the most value, and achieve your goals, remains the driving force behind every decision and dollar spent. With full knowledge of, expertise in, and access to a vast toolkit of internet marketing tactics, we can make an impact at all stages of the marketing funnel.

Acquire more and better-qualified visitors, craft valuable engagements with them, or more quickly and effectively convert them. Whatever it is – whatever will provide you with the most value – that’s what we want to do.



At Springboard, we believe that good internet marketing looks different for every company and that it must prove its value by increasing sales. And we truly love to help craft good internet marketing strategies that work for our partners. That is our purpose. That's why we show up everyday.

So now what is your company’s purpose? Why do you do what you do? We love to work with partners that are just as passionate about the work they do. If you don’t know – or maybe have a hard time articulating it – we get it. However, it’s pretty important to us that we come to understand your purpose.  

We may recommend a discovery to identify your audience, purpose, key messaging and other foundational elements that set the stage for success.

Success, for some websites, means getting a sale (e-commerce). For others, however, the purpose is to build brand recognition, strengthen credibility and position the company as thought-leaders by being an industry resource.

It is crucial that our team understands your website’s purpose from the very beginning so that every web design decision made along the way works to support the goal.



Let’s talk about our approach and show you how we do what we do and how excited we get. You’ll be invited along for the ride and involved in each step of the way.

The Springboard team understands that a website is a complex tool that must integrate with existing business processes. Therefore, our approach begins with seeking understanding around all of the moving parts that interact with your website. After that, the real fun begins.

Our approach to web design is quite unique and specifically designed to keep you engaged during the process. We use an Adaptive Creative Method (ACM) that identifies the major aspects of your website and tackles them one at a time.

We’ll start with the wireframes, and then turn to focusing on both the design and the development of each major element of your site. Once we’ve collectively reviewed the design of the current focal point, we’ll then turn our attention to the development and functional components of that same element in our subsequent presentation meeting. We’ll follow this interactive format as we progress through the creation of the entire site.



We love our partners. We work closely together to not only create an amazing website for you, but also to get to know you and your business. You become part of our work-family.

Websites are becoming more and more integral to the success of a business. In the case of e-commerce websites, the website accounts for nearly 100% of the financial income generated. So, the stakes are pretty high when it comes to performance and delivering impact.

Understandably, trust is a huge factor when partnering with a company to build, maintain, and market your website. But, trust is something that is earned so we build relationships with our Partners to strengthen that and foster open communication around the success of your website. For us, the relationship is the most important aspect to consider when deciding to partner on a web design project. If the relationship is solid, the work and results will follow.

Does our approach align with what you want out of an Internet marketing partnership? We sure hope so.

Let's start a conversation and learn more about each other.

Results of Our Impact

The Results of Our

As we partner with you, we first seek to understand the unique characteristics of your business and the value you provide your customers. We analyze your target audience, define their preferences and what information they are seeking. We then put the proverbial pen to the pad and create a unique web design that represents your business, features your specialized offerings and engages your target audience.

View Our Work

get found with

Because your website plays such an important role in influencing or riving sales, it’s imperative that it be search engine optimized (SEO). Approximately 89% of consumers use search engines to research products before buying. Proper SEO will ensure your ecommerce website is viewed favorably by Google and easily found when consumers are using search engines.

Get Discovered