Aubrey Aynes, Author at Springboard Marketing

4 Things You Should Know About Klaviyo

author: Aubrey Aynes
posted: September 14, 2017

It’s no secret that we love Klaviyo. It’s one of the most powerful ecommerce email marketing tools available. We use it when marketing ecommerce stores and think all ecommerce stores should be using it. When used right, it can have a large impact on conversion [...]

Ecommerce Marketing Tactics You Should be Using

author: Aubrey Aynes
posted: August 15, 2017

The term “ecommerce marketing” can mean so many different things and there are many different methods and strategies for marketing ecommerce stores that all vary based on several factors. The goal of ecommerce marketing (i.e., increase conversion rate) should be the most important driving factor [...]

Email Marketing Platforms: Klaviyo Vs. MailChimp

author: Aubrey Aynes
posted: June 1, 2017

As we mentioned in our Ultimate Guide to Ecommerce Email Marketing, email marketing is the most profitable marketing channel for ecommerce stores. With so much revenue being on the line, choosing the right email marketing tool is of utmost importance. There are so many aspects [...]

The Different Types of Automated Email Campaigns

author: Aubrey Aynes
posted: May 11, 2017

Email marketing can be a powerful tool for ecommerce, especially when automated email campaigns are used. Before coming up with an email marketing strategy, you first need to understand your audience and the which emails that should be sent to those audiences. Here’s a handy infographic listing [...]