Allison Steele, Author at Springboard Marketing

A-Z of Ecommerce Email Marketing [INFOGRAPHIC]

author: Allison Steele
posted: September 8, 2017

Ecommerce Email Marketing is the art of using email as the medium to generate revenue for your online store. Ecommerce email marketing can be simple with sending an email to customers who purchase your products. It can also be rather complex with having multiple campaigns [...]

7 Shopify eCommerce Themes We Love

author: Allison Steele
posted: August 11, 2017

We are a big fan of Shopify over here. It is one of the best site builders out there for setting up an eCommerce store. Shopify allows me to design my own eCommerce themes and for our developer to build them from scratch. When it [...]

5 Ecommerce Website Design Trends in 2017

author: Allison Steele
posted: June 16, 2017

Ecommerce is a huge business these days and the Ecommerce industry continues to grow. As the industry grows, it’s important to keep up with what’s happening to stay relevant. Here are the top 5 Ecommerce website design trends for 2017. Overall, the biggest trend [...]

Creating a Brand for Your Ecommerce Business

author: Allison Steele
posted: May 2, 2017

One of the most important parts of building an ecommerce business is creating a strong brand that will resonate with your audience and stand the test of time. A brand is more than just a logo. It is the full identity and make-up of who [...]