Englin’s Fine Footwear, a regional footwear retailer with both a brick-and-mortar and online presence, approached Springboard Marketing in an effort to build a scalable and automated system of email funnels.
Our proven process allowed us to drive strong results and ROI for the partner through new email capture pop-ups and four behavioral email funnels.
INCREASING CONVERSIONS THROUGH Email Capture
Onsite pop-ups were specifically designed and carefully strategized to trigger at the optimal time based on user behavior. The implemented email capture tactics included; mobile and desktop variations, gamification where appropriate, and offers unique to specific pages.
EMAIL automation FOR ECOMMERCE
To maximize customer engagement, we created 4 email funnels that were company and industry specific. Variations of these funnels were dependent on product offerings, discount eligibility, consumer behavior and time constraints.
- Dynamic Content Creation
- Content Promotion
- Email Capture
- Email Automation
- Email Marketing
- Google Analytics