High End Bedding Company

An online specialty linen and home product provider approached Springboard Marketing to build a scalable eCommerce email marketing system. This system included 6 email funnels, 4 email capture pop-ups, and 4-6 promotional emails a week.

The email marketing strategy designed for this luxury bedding company was carefully planned and customized to fit their needs while driving a strong ROI and providing maximum results.

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GoalsStrategyResultsCreative

Goals

To build a scalable eCommerce email marketing system that drives sales while increasing email capture rate and customer conversion rate.

Strategy

INCREASING CONVERSIONS THROUGH Email Capture

Springboard designed and thoughtfully placed on-site pop-ups to specific pages that would increase email address capture and customer conversions. The implemented email capture tactics included; mobile and desktop variations, gamification where appropriate, and offers unique to specific pages.

eCommerce Email Services - Email Capture Stats

 


EMAIL automation FOR ECOMMERCE

To maximize customer engagement and increase conversions, we created 6 email funnels. Variations of these funnels were dependent on product offerings, discount eligibility, consumer behavior and time constraints.

eCommerce Email Services - Email Automation

Tactics

  • Dynamic Content Creation
  • Content Promotion
  • Email Capture
  • Email Automation
  • Email Marketing


Tools

  • Shopify
  • Klaviyo
  • JustUno
  • Google Analytics

Results

High End Bedding Company

High End Bedding Company High End Bedding Company