An online photography scanning services company approached Springboard Marketing to create an effective and efficient email marketing system. This system included 4 email funnels, 4 email capture pop-ups, and 2-3 promotional emails a week.
The email marketing strategy was centralized around driving sales, increasing customer acquisition and delivering a sizeable return on their investment.
Strategy
INCREASING CONVERSIONS THROUGH Email Capture
Springboard designed and thoughtfully placed on-site pop-ups to specific pages that would increase email address capture and customer conversions. The implemented email capture tactics included; mobile and desktop variations, gamification where appropriate, and offers unique to specific pages.
EMAIL automation FOR ECOMMERCE
To maximize customer engagement and increase conversions, we created 4 email funnels. Variations of these funnels were dependent on product offerings, discount eligibility, consumer behavior and time constraints.
Tactics
- Dynamic Content Creation
- Content Promotion
- Email Capture
- Email Automation
- Email Marketing
Tools
- Klaviyo
- JustUno
- Google Analytics
