Branding Archives | Springboard Marketing

Creating a Brand for Your Ecommerce Business

author: Allison Steele
posted: May 2, 2017

One of the most important parts of building an ecommerce business is creating a strong brand that will resonate with your audience and stand the test of time. A brand is more than just a logo. It is the full identity and make-up of who [...]

Welcome Emails: A Brilliant Way to Increase Sales and Brand Loyalty

author: Jackie Myers
posted: January 3, 2017

Welcome emails are a brilliant opportunity to make a great first impression, convey key brand values and lay the groundwork for purchases. Getting them spot-on is vital to subscribers’ long-term brand loyalty. Did you know… 74.4% of new subscribers expect a welcome email when they [...]

Don’t Overlook the Importance of Email Confirmations

author: Jackie Myers
posted: September 21, 2016

Email continues to be one of, if not the most viable marketing channel that delivers the best ROI for a variety of reasons. There are many studies that support that email may be the most effective digital marketing tactic coming ahead of SEO and content [...]

5 Tips to Increase eCommerce Conversions with Product Photography

author: Allison Steele
posted: August 29, 2016

When you are shopping for a product in a physical store, you can pick up the item, hold it, see the quality, the color and even test it out or try it on. When buying online, the product photographs need to do this all for [...]