Welcome emails are a brilliant opportunity to make a great first impression, convey key brand values and lay the groundwork for purchases. Getting them spot-on is vital to subscribers’ long-term brand loyalty. Did you know… 74.4% of new subscribers expect a welcome email when they [...]

Email continues to be one of, if not the most viable marketing channel that delivers the best ROI for a variety of reasons. There are many studies that support that email may be the most effective digital marketing tactic coming ahead of SEO and content [...]