Client Communication Archives | Springboard Marketing

Ecommerce Ecosystem

author: Springboard
posted: December 5, 2016

From back office operations all the way to post purchase communications, the ecommerce website ecosystem is complex. Because of the complexity, we have mapped out a workflow to help visualize when and how systems integrate. This infographic of the Ecommerce ecosystem shows the lifecycle of inventory, order, fulfillment, [...]

A Meeting About Meetings

author: Elizabeth Heil
posted: October 26, 2016

As the new kid on the block here at Springboard, I’m learning the ins and outs of our team culture, values and work styles. We have an amazing team here and they’ve done a great job of making me feel welcome. I spent a lot [...]

Don’t Overlook the Importance of Email Confirmations

author: Jackie Myers
posted: September 21, 2016

Email continues to be one of, if not the most viable marketing channel that delivers the best ROI for a variety of reasons. There are many studies that support that email may be the most effective digital marketing tactic coming ahead of SEO and content [...]

Experiencing Your Brand As a Consumer

author: Springboard
posted: December 18, 2014

Sometimes, it can be difficult to take a step back and look at your brand from a consumer’s perspective. When you’re in the trenches of your business every day, you can easily develop tunnel vision and fail to notice all of the small, yet important, [...]