In the world of ecommerce marketing, it’s easy to think that little differences exist between B2C and B2B. In our experience though, this is hardly the case. Marketing directly to a consumer versus marketing to a business has several key differences. “But they’re both buying [...]

The term “ecommerce marketing” can mean so many different things and there are many different methods and strategies for marketing ecommerce stores that all vary based on several factors. The goal of ecommerce marketing (i.e., increase conversion rate) should be the most important driving factor [...]