Digital Marketing Archives | Springboard Marketing

Promotional Email Campaign: 12 Revenue Driving Elements

author: Alicia Burns
posted: May 9, 2018

Welcome to the 21st century, where cars drive you, realities can be virtual and where you can buy literally anything online. It is clear eCommerce stores have been growing at rapid rates; not only in the number of online businesses but in the amount of [...]

B2B Ecommerce Marketing vs. B2C Ecommerce Marketing

author: Jessica Kegerreis
posted: August 18, 2017

In the world of ecommerce marketing, it’s easy to think that little differences exist between B2C and B2B. In our experience though, this is hardly the case. Marketing directly to a consumer versus marketing to a business has several key differences. “But they’re both buying [...]

Ecommerce Marketing Tactics You Should be Using

author: Aubrey Aynes
posted: August 15, 2017

The term “ecommerce marketing” can mean so many different things and there are many different methods and strategies for marketing ecommerce stores that all vary based on several factors. The goal of ecommerce marketing (i.e., increase conversion rate) should be the most important driving factor [...]

How to Use a Paid Social Strategy to Drive Ecommerce Sales

author: Katy Schrage
posted: May 30, 2017

With email being the most profitable marketing channel, incorporating a paid social strategy to acquire email addresses has never been more vital to an ecommerce sales strategy. We’ve spent a lot of time this past year building out our automated email strategies, generating upwards of [...]