A few years ago, garden centers were satisfied with a search-engine optimized website that has a rock-solid digital marketing plan. Reason being – it matched with the way people shopped and bought at the time. Currently, the future of new business is social selling and it’s no [...]

This year eMarketer approximates digital ad spend will increase 16.7%, accumulating to $140.15 billion which for the first time exceeds 25% of all ad spending. How is your business handling this transition? How much does your business make with paid advertising on channels such as Facebook, Google, [...]