PPC Archives | Springboard Marketing

How to Use a Paid Social Strategy to Drive Ecommerce Sales

author: Katy Schrage
posted: May 30, 2017

With email being the most profitable marketing channel, incorporating a paid social strategy to acquire email addresses has never been more vital to an ecommerce sales strategy. We’ve spent a lot of time this past year building out our automated email strategies, generating upwards of [...]

Adwords Tips for the Beginner and Experienced Marketer

author: Springboard
posted: September 14, 2016

I’m a really big fan of paid search. Some of it, of course, is because it is my job and what I do every day. Also because trying to influence buyers and trying to understand why they did what they did and when they did [...]

10 Digital Marketing Ideas for Garden Centers

author: Jessica Kegerreis
posted: November 20, 2015

Digital Marketing for Garden Centers: 10 ideas to get new customers and increase foot traffic to your Garden Center There are numerous fun, creative and engaging digital marketing ideas for your garden center to consider in order to boost your online presence and increase foot traffic [...]

4 Ways Advertising Will Breathe New Life into Your Current Lead Generation

author: Springboard
posted: November 2, 2015

This year eMarketer approximates digital ad spend will increase 16.7%, accumulating to $140.15 billion which for the first time exceeds 25% of all ad spending. How is your business handling this transition? How much does your business make with paid advertising on channels such as Facebook, Google, [...]