Let Honey Be Honey: 5 Hard-Learned Content Marketing Lessons Featured Image

Let Honey Be Honey: 5 Hard-Learned Content Marketing Lessons

The saying “let honey be honey” is something that we came up with at Springboard Marketing to describe our approach to creating content for our clients. We shared this mantra recently with Publicis Indianapolis at a blogging lunch and learn. At first we thought that [...]

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ON-PAGE SEO: THE 2013 CHECKLIST [INFOGRAPHIC] Featured Image

ON-PAGE SEO: THE 2013 CHECKLIST [INFOGRAPHIC]

Every Internet marketer has his/her own on-page SEO checklist. While their lists may vary, they still come to the same conclusion that on-page SEO is still imperative. Properly optimizing a webpage is of the utmost importance telling the search engine ‘bots’ what that page is all [...]

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Local SEO: Meet Google Knowledge Carousel Featured Image

Local SEO: Meet Google Knowledge Carousel

A fresh display of local search results Previously, with most any search we saw the Google local results displayed within the notorious “7-pack” with each result containing a corresponding letter that was also displayed within the Google Maps. Soon, this “7-pack” will be replaced with [...]

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The Math of Paid Search Featured Image

The Math of Paid Search

Over the past year or so there’s been much rhetoric about if SEO, and even PPC is dead.  There are numerous perspectives on this issue but a recent article on Search Engine Watch titled “Why Paid Search for B2B Companies is Dead (or Dying)” really caught my attention. [...]

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Authors

Chad Myers

Chad Myers

President

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Jessica Kegerreis

Jessica Kegerreis

Creative Director

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Allison Steele

Allison Steele

Art Director

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Aubrey Aynes

Aubrey Aynes

Front End Developer

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Katy Chettleburgh

Katy Chettleburgh

Digital Marketing Manager

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Eric Breiner

Eric Breiner

Digital Marketing Manager

Jackie Myers

Jackie Myers

Digital Marketing Director - Online Retail Owner

Jackie Myers's Twitter

Billy McAllister

Billy McAllister

Digital Marketing Director - Online Retail Owner

Billy McAllister's Twitter Billy McAllister's LinkedIn Billy McAllister's Google+

Ryan Ours

Ryan Ours

Ecommerce Integrations Specialist

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Matt Wright

Matt Wright

Customer Service Manager