User Experience Archives | Springboard Marketing

Humanizing the eCommerce Shopper’s Experience

author: Billy McAllister
posted: March 20, 2017

It’s quite obvious that shopping online is becoming more and more popular for consumers. With the growth of Amazon and competitors like Jet.com, Walmart.com, WayFair.com and Target.com adding resources to their online sales department(s), the competition is, quite literally, increasing by the hour. While the [...]

5 Ways to Keep Your Top Ecommerce Customers (Whales) Happy

author: Jessica Kegerreis
posted: February 22, 2017

Your ecommerce store probably sells a lot of products and processes hundreds, if not thousands of orders a day. If you look a little closer at those numbers though, you’ll realize that some customers are “worth” more than others. How to Identify Your Ecommerce Whales [...]

How to Craft the Ideal Abandoned Cart Marketing Campaign

author: Katy Schrage
posted: January 17, 2017

With the average online cart abandonment rate reaching over 68% percent, it has never been more important to find a way to convert shoppers who have left their carts. There could be a number of reasons why a user abandoned their cart, but there is [...]

Ecommerce Ecosystem

author: Springboard
posted: December 5, 2016

From back office operations all the way to post purchase communications, the ecommerce website ecosystem is complex. Because of the complexity, we have mapped out a workflow to help visualize when and how systems integrate. This infographic of the Ecommerce ecosystem shows the lifecycle of inventory, order, fulfillment, [...]