Facebook Contest Ideas

Posted July 22, 2011 by   in Facebook, Social Media


Facebook offers a lot of ways to connect with customers, Friends and fans. The key is finding how your Fans/customers want to interact with your brand on Facebook. However your business is interacting on Facebok, it needs to be relevant to your business! Below are a few contest ideas to get the brainstorming started.

Be current

Create a contest that that is relevant to the current events. For example you could create a holiday contest with a virtual Easter Egg hunt. Hide Easter eggs on your website each day, for a period of time and invite your Facebook followers to join the contest. The first player to find an egg and click on it wins a prize. Perhaps it could be gift cards to the surrounding businesses within your community or your own products. All of the clues and hints to find the eggs could be posted on Facebook to drive people to your site!

People love photos

Run a contest using photos of your products, or business. Ask Fans to snap a picture of your products / business (or better yet, of them using your products!) and post the photos on your wall. As a reward give those that have posted the photo a gift card as a thank you.

Another option is to have Fans post a photo of themselves, could be seasonal such as Halloween or of them using your product. Then ask FANs to vote on the best photo and give a reward for those voting and a reward for the best photo.

Make them guess

Run a guessing game contest the same day of every week. The guessing game could be a word jumble of local businesses or landmarks, a picture of a local place where people guess where it’s taken, or old standby of how many items are in the container.

Ask for insight

Ask Fans to share tips on how they do things. The tip with the most unique comments or likes could win a prize. An example could be “what are your tips to growing a great vegetable garden”. Keep it light and fun, not to technical.

Favorite quotes

Ask fans to submit their favorite quotes. This is simple and can be applied to just about any business. The person who got the most likes or comments on their quote wins the prize.

Thank them for “likes”

Run a weekly contest where you’re giving away a prize for those Fans that have Liked something on your wall. Each week, put all the names of the “likers” in a list and do a random drawing to pull names.

Facebook offers a lot of ways to connect with customers, Friends and fans. Please share your Facebook contest success stories in the comments.