Facebook fan page can be as effective as website

Posted August 17, 2010 by   in Facebook, Social Media

You are probably aware by now that Facebook is the largest social networking site to date and if you haven’t created a Facebook page for your business, you should. I know exactly what you’re thinking right now…”Facebook is for teenagers and college students who post party photos…” Well would it surprise you to know that the social networking site has more than 500 million active users? People spend over 700 billion minutes per month on Facebook.

What are we doing in those 700 billion minutes? Probably perusing the more than 30 billion pieces of content that is shared each month. Or maybe visiting one of the 80 community pages and groups that the average user is connected to. There are over 900 million pages, groups and community pages that people interact with on Facebook.

What is a Facebook page? According to Facebook, “A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with people on Facebook. Once created, you can develop and optimize your Page to ensure that it best represents your brand.”

Creating a customized Facebook page is a cost effective alternative to a website if you are just starting your business. With all of the customizations that can be made, it can be as effective as a website – especially if your target audience is already on Facebook.