The Future of Digital Design
Posted December 12, 2016 by Aubrey Aynes in Digital Marketing, eCommerce Website, Web Design, Web Design Strategy, Web Development
Every year, new trends emerge, some trends evolve and some eventually die and that’s especially true for digital design. With the close of 2016 rapidly approaching, it’s time to set our sights on and draw inspiration from the new year.
The animated GIF has re-emerged into digital design and has been gaining popularity within the ecommerce world to make certain elements stand-out in order to draw the user’s eye toward a discount, new product, etc. A great use of this feature can be seen in promotional emails and website banners.
Animating UI elements can serve both a functional and aesthetic purpose when applied intentionally to tell a story, provide context and even showcase the details of a product to in a way that urges a consumer to purchase it, rather than just being a trendy way to bring movement into a website or email.
Bold & Stylized Typography
Not only are traditional fonts are being repurposed and used in more creative and unconventional ways, proprietary typefaces are gaining prominence amongst larger brands. These highly stylized font treatments are used to create hierarchy, helping users understand content and help pave their journey through a website.
Bold typography can have a huge impact on the look and feel of a website or ecommerce store and reinforce a brand’s style and aesthetic. The real trick is not to overuse highly stylized font, but find the right balance that will tell the brand’s story and keep the user engaged and interested in the content.
Bright Color Schemes
Since the rise in popularity of flat / minimalist design, bright colors have been emerging to make a design stand out and capture the user’s eye, whether it’s just in a brightly colored homepage banner or an overall color scheme of the website or ecommerce store.
Utilizing color within design not only serves to make it more visually-pleasing, but the psychology of color as it relates to user persuasion is an important aspect to digital marketing, especially for ecommerce. Users react to different colors based on their personal experiences as well as the contrast of other colors that are being used in a design. Keeping this in mind (and testing theories) is imperative when utilizing vibrancy in a digital design; that is, of course, a high conversion rate is a goal of the business.
Authentic Imagery & Iconography
Long gone are the stock photos and global icons used in yester-year. The importance of high-quality images has begun to increase and thus, custom and authentic photography and iconography has emerged.
Ditching stock imagery can help the brand’s perception by the user by increasing trust and confidence within the brand.
Full-Screen Signup Modals
Traditional pop-ups or modals, small boxes that pop up when browsing or exiting a website, urging the user to signup for promotional emails and/or to get a discount on a product, have been used in digital marketing the past few years and have been used to gain subscribers and increase conversion rates. Taking them to the next level, full-screen modals have started becoming more and more popular.
The benefit of using a full-screen modal is that is offers more space for more persuasive content. Some modals are also developed in a way that instead of being a pop up and interrupting the user, it lives at the top of the page and pushes the content down so that the user only needs to scroll to move on if they’re truly not interested.
There are so many new and innovative ways to display digital content via websites and ecommerce stores and we are eager to see them emerge and come to life. What are your predictions for 2017?