Google’s “Freshness” Update

Posted November 7, 2011 by   in Google, Indianapolis Businesses, Search Engine Marketing, SEO


What is all this talk about Google’s “Freshness” update???

You may already thing Google is pretty fresh, but based on the newest update they rolled out earlier this month, they now serve you only the Freshest content!

On November 3rd, Google announced an new release that impacts roughly 35 percent of ALL searches. This new update to the infamous Google Algorithm, is targeted mainly towards news or events related sites and pages. Below is an example that Google shares on their announcement to provide some content.

If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

So, when you now search for items such as the below list, you’ll notice the time stamps on the search results page are very recent.

  • Recent events or hot topics
  • Regularly recurring events
  • Frequent updates
For example, if you search for Angie’s list IPO you’ll see news results and site results with some very recent time stamps. See the below image: