Posted July 25, 2013 by   in Content Marketing, Search Engine Marketing, SEO

Every Internet marketer has his/her own on-page SEO checklist. While their lists may vary, they still come to the same conclusion that on-page SEO is still imperative. Properly optimizing a webpage is of the utmost importance telling the search engine ‘bots’ what that page is all about. When it comes to on-page SEO, there are no shortcuts and it must be approached with a strategic, formulaic methodology that can (and should) be repeated consistently throughout the entire website.


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We have taken the laundry list of on-page SEO factors from experts in the Internet marketing community and narrowed it down to 12 in addition to many more SEO factors mentioned online. We believe that omitting any of these on-page elements would be a disservice to you, your clients and even the authors who carefully crafted the content. First and foremost, always remember that on-page SEO is important for user experience and not just pleasing the search engines. On-page SEO is beneficial for both the user and the search engines.

  1.  H1/Post Title: Use the keyword as close to the beginning of your H1 or post title.  If the keyword is “blogging tips”, a great title would be “Blogging Tips: 15 Your Company Should Adopt”.
  2. H2/Subheading: The keyword should be in all the H2s and subheadings, even if it is re-worded.  For example, “blogging tips” could be “tips for blogging”.
  3. Alt Tag:The keyword should be in the alt tag of the image.
  4. Image File Name: In addition to the alt tag, the image file name should include the keyword.
  5. Page Title: The page title should always contain the keyword.  Also, the page title should be less than 70 characters.
  6. Post Content: The keyword should appear in the first paragraph; ideally, at least twice.  The content should be 600-700 words and should use keyword synonyms. (Disclaimer: While we recommend content to be 600-700 words, we did not feel it was necessary to write 600 words when the intent was an inforgraphic).
  7. URL: The keyword should be reflected in the URL; the shorter the better.
  8. Breadcrumbs: The keyword should appear in the page breadcrumbs.
  9. Meta Description: The keyword should be in the meta description of the post/page.
  10. Keyword Density: Aim for a ~3% keyword density (total words/total keywords).
  11. Google Authorship: Implement Google Authorship (rel=”author”) tag on all appropriate pages.
  12. Page Load Speed: The page load speed should always be 3.5 seconds or less.

Do you have any additional “must-have” on-page SEO elements? Leave us a comment and we’ll get the conversation buzzing!